Women who have not received formula samples have been more likely to breastfeed exclusively for 6 months. One study showed that removing samples from hospital discharge bags has increased a new mother’s duration of breastfeeding for the first 10 weeks postpartum. Hospitals that give out formula undermine a mother’s ability to breastfeed. In reality, the benefits of breastfeeding far outweigh those of formula. If it’s a hospital giving out the samples, mothers may think that formula feeding is equal to breastfeeding. If breastfeeding is very difficult, mothers may be more likely to supplement with the “free” infant formula they were given. They do not need the temptation to give their baby a bottle of formula.
Breastfeeding is challenging enough as it is, especially for first-time mothers. But for breastfeeding mothers, receiving those samples is not good. It’s a free infant formula sample, so what’s the big deal?Īs a marketing strategy, giving infant formula samples to expectant and new mothers is brilliant. I do not want to know where they are, and you will not get the formula unless absolutely necessary.” Even though my breastfeeding relationship with my daughter was not hindered because of the free infant formula samples, I wanted them out of sight and out of mind with my son. When the free infant formula samples arrived, I told my husband, “Hide them. I thought, “I wish we had bottles and nipples so my husband could give my daughter formula and I could sleep.” Thankfully, I did not ask.įast-forward to my second pregnancy. I had been up all night with her the previous two nights and wanted to sleep. Three days after my daughter was born, I was tired and exhausted.
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